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An insider's account of Apple's creative process during the golden years of Steve JobsHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino California; but only a handful sit at the drawing board Creative Selection recounts the life of one of the few who worked behind the scenes a highly respected software engineer who worked in the final years the Steve Jobs era the Golden Age of AppleKen Kocienda offers an inside look at Apple's creative process For fifteen years he was on the grou Overall not bad I loved the Intersections chapter in which Ken Kocienda discusses design principles in detail The keyboard constellation matching algorithm iteration from prototype to prototype The Prince of Pleasure (The Wilde Brothers, years of Steve JobsHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino California; but only a handful sit at the drawing board Creative Selection recounts the life of one of the few who worked behind the scenes a highly respected software engineer who worked in the final Hers to Protect years the Steve Jobs era the Golden Age of AppleKen Kocienda offers an inside look at Apple's creative process For fifteen Her Small-Town Hero years he was on the grou Overall not bad I loved the Intersections chapter in which Ken Kocienda discusses design principles in detail The keyboard constellation matching algorithm iteration from prototype to prototype

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Creative Selection

Nd floor of the company as a specialist directly responsible for experimenting with novel user interface concepts and writing powerful easy to use software for products including the iPhone the iPad and the Safari web browser His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companiesKocienda shares moments of struggle and success crisis and co A bit counterintuitive to how most companies work At Apple the focus is on to build great demos and keep polishing them till you get to the end result Instead of multiple AB testing take the bes Marriage by Deception you get to the end result Instead of multiple AB testing take the bes

Ken Kocienda á 0 Summary

Llaboration illuminating each with lessons learned over his Apple career He introduces the essential elements of innovation inspiration collaboration craft diligence decisiveness taste and empathy and uses these as a lens through which to understand productive work cultureAn insider's tale of creativity and innovation at Apple Creative Selection shows readers how a small group of people developed an evolutionary design model and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day Absolute waste of timeImagine being stuck at the Christmas Party with that guy who was with the company since its founding the guy who s greatest claim to fame is knowing the boss from back in t


10 thoughts on “Creative Selection

  1. says:

    This is the real deal written by an insider I was also there during that time This book accurately describes Apple's soft

  2. says:

    This is an excerpt from the book that I found on the interwebsThe full title will be released on September '18 Within a week of picking my keyboard Scott scheduled a private demo with Phil Schiller Appleā€™s top marketing executive the man wh

  3. says:

    Overall not bad I loved the Intersections chapter in which Ken Kocienda discusses design principles in detail T

  4. says:

    I'd been hoping for a book like this about Apple I've been working in product design for almost thirty years and this just confirms that writing about the user experience field has unfortunately been dominated by agency types Kocienda's experience reflects what it's actually like to design a product No empathy maps or u

  5. says:

    A bit counterintuitive to how most companies work At Apple the focus is on to build great demos and keep polishing them till you get t

  6. says:

    Ken was part of the team that created Safari and WebKit as well as the creator of the iOS keyboard on iPhone and later the iPad Funny enough I use his creation to write his review This book is a an inside account of a software engineer during

  7. says:

    Absolute waste of timeImagine being stuck at the Christmas Party with that guy who was with the company since its founding the guy who's greatest claim to fame is knowing the boss from back in the glory days and just loves recycling the same old anecdotes with increasing repetitiveness This is the book version of it I am sure Ken is a fanta

  8. says:

    I really enjoyed this book It's a great insiders view of the development process during Apples most creative modern periodIt also reminded me of all the good time that can be had inside a development team The fusion of creativity and

  9. says:

    This framing of this book is a little misleading Waaaaaay too much time is spent talking about coding web browsers that ha

  10. says:

    Mr Kocienda offers some interesting insights and anecdotes on product development at Apple I especially enjoyed the opening chapter on his iPad demo That emphasis on demos and feedback hit home because of some of the software developm

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